Zero retainer Pay per lead only Fully managed

Your pipeline, filled with warm, qualified leads

We run the entire cold email engine for you - and every lead that lands with your team is already vetted, interested, and ready to talk. You only pay for the ones that qualify.

Rated on Trustpilot

Trusted by companies including

HDM EngagementAmp Pipeline Generator SVGrowth Marquis Digital Agency Essence Retention Squash AI Austin Heaton CLPR Media Cliptic Prospect AI AvoraGrowth
0+
Meetings booked for clients
7-fig
In client revenue generated
0+
Agencies scaled with us
The process

Four steps from cold list to closed deal

We own every step - infrastructure, targeting, sending, and qualification - so your team only ever touches leads worth talking to.

01

Infrastructure

Days 1-14

We build your sending engine from scratch on dedicated infrastructure - completely separate from your main domain, so your company's reputation is never at risk.

  • Dedicated sending domains purchased
  • SPF, DKIM & DMARC configured
  • Inboxes warmed before launch
  • Your main domain never touched
02

Lists & copy

Week 2-3

We map your exact ICP, build a verified lead list around it, and write copy angles that sound like a person - not a template - so replies come from real buying intent.

  • ICP mapped with you on a call
  • Leads verified & enriched
  • Multiple copy angles written
  • Every angle A/B tested
03

Send & optimise

Week 3 onwards

Campaigns go out in controlled waves to protect deliverability while volume scales. Every week we kill what's flat, double down on what's working, and report it back to you.

  • Sends in disciplined waves
  • Deliverability monitored daily
  • Winning angles scaled up
  • Clear weekly reporting
04

Lead handoff

Ongoing

Interested replies get qualified against the criteria we agreed with you upfront. The warm, qualified leads land with your team - full context included - ready for you to close.

  • Qualified against your criteria
  • Full conversation context
  • Delivered straight to your team
  • You only pay for these
Case studies

Proof, not promises

Every number below is pulled straight from a live campaign workspace - full funnels, receipts included. These campaigns were delivered by our founding team as Shields Outbound; click through any case study for the complete breakdown.

HDMEcom email marketing60-day window
0 sales calls booked
On HDM's calendar, in 60 days

HDM runs retention email for high-growth Ecom brands. We ran a cold email engine built for scale - 494,307 sends in controlled waves - and kept the bounce rate at a clean 1.52% while volume climbed.

0emails sent
1.52%bounce rate
0unsubscribes
The funnel · Jun–Aug 2026
Brands reached
0
Replies
02.77%
Interested
09.39%
Calls booked
023%
Engagement AmplifiedSEO / AEO agency120-day window
$0k+ new MRR
Closed from the campaign, in 120 days

Engagement Amplified gets Ecom brands cited by ChatGPT, Claude and Perplexity - a brand-new category with no existing demand. We created it: 215 Ecom brands raised their hands for AEO, and 78 of them turned into booked calls.

0emails sent
≈2.3touches per brand
36%interested → booked
The funnel · Apr–Aug 2026
Brands reached
0
Replies
03.64%
Interested
07.51%
Calls booked
036%
Closed
$50k+ MRR
Austin HeatonAEO / SEO consultingClosed-won
$6,500/mo retainer
Closed on the very first call - ≈$78k annual value

A brand-new AEO consulting practice with zero pipeline. We ran a lean, sharply-targeted campaign, worked all 498 replies by hand - and the first booked call to close became Austin's first signed client.

0prospects reached
0replies · 2.85%
0interested leads
Slack · #wins
AH
Austin 9:12 PM

"I just had the call and closed the deal. First Closed Won ✅ … LFG"

Slack · thread
SO
Shields Outbound 9:14 PM

"How much was the deal worth?"

AH
Austin 9:15 PM

"$6,500"

Slack · #wins
AH
Austin 9:18 PM

"Awesome to get our first one under our belt."

CLPR MediaClipping agency60-day window
0 retainers closed
High-ticket · signed & invoiced · and counting

CLPR puts brands everywhere at once with a community of 8,000+ clippers. We ran the volume engine behind their pipeline - 105,460 sends - and worked all 1,082 replies by hand into calls and closed retainers.

0prospects reached
0replies
0qualified calls
Slack · #wins
SO
Shields Outbound 2:41 PM

"Another highly interested prospect - straight from the campaign 🔥"

Slack · #wins
CL
CLPR team 5:03 PM

"Call done with a great lead - 'you guys can send me the invoice.'"

Slack · #wins
CL
CLPR team 6:22 PM

"First invoice sent to a newly-closed client 💯"

Squash AIB2B SaaS · AI for MSPsFirst 60 days
0 demos booked
Calendared sales calls, in the first 60 days

Squash sells a governance-first AI technician to MSPs - a cautious, technical buyer. We built the outbound engine that reached the right MSP decision-makers at scale and turned attention into calendared demos, without touching their brand or deliverability.

0emails sent
≈2.9touches per prospect
2.02%bounce rate
The funnel · Jun–Aug 2026
MSPs reached
0
Replies
03.71%
Interested
010.33%
Demos booked
036%
Pricing

One simple rule: qualified leads or you don't pay

No monthly fee, no paying for effort. Every invoice maps to a lead that met your criteria.

Typical agency retainer

  • $3–6k/month whether it works or not
  • Locked into 3–6 month contracts
  • Vague reporting, unclear results
  • Paying for effort, not outcomes
Performance based

ColdToClosed

  • Pay per qualified lead - nothing else
  • Full system built and managed for you
  • Qualified leads handed straight to you
  • No retainer, no risk
Book an intro call
Client results

What clients say

Straight from our Trustpilot reviews.

Great results

"Great results, great experience. James and the Shields Outbound team have helped my company Essence Retention book hundreds of sales calls over the past few months. Their attention to detail, professionalism, and most importantly; results, have been instrumental to the growth of our agency."

JS
Jacques SchaekenEssence RetentionJun 2026

Booked 16 last month and 3 closed

"Booked 16 last month and 3 closed, I really recommend their services and the attention to detail. I have seen a good ROI on this and I will be continuing to work with Shieldsoutbound and their team."

JP
Jason ParkClientJun 2026

Good experince

"Where an ad agency targeting financial services, so it's a bit trickier than a normal campaign despite that James and Thomas helped us book just over 40 appointments in the 90 days working with them. Thanks lads"

JA
Joe AkinlabiAd agency, financial servicesJul 2026
About us

A small team that owns the whole engine

ColdToClosed is a lean, founder-led team. There are no layers of account managers and no juniors learning on your budget - the people who build your campaigns are the people who answer your messages.

We started the agency because most outbound is broken. Retainers reward activity instead of outcomes: agencies get paid the same whether your calendar fills up or not. So we flipped the model - we only get paid when a warm, qualified lead lands with your team.

Everything stays in-house: the sending infrastructure, the lead lists, the copy, the reply handling. That's how the numbers in our case studies happen - and why every one of them is public, receipts included.

"

Every campaign we run gets judged on one thing: did it put real opportunities in front of your team? That's the bar. If we don't hit it, you don't pay - simple as that.

JS
James ShieldsFounder, ColdToClosed
Aligned incentives

Pay per qualified lead. No retainer, no paying for activity - we only win when you do.

Everything in-house

Infrastructure, lists, copy and reply handling - built and run by our own team, never outsourced.

Judged on results

Our case studies are public, with full funnels and receipts. That's the standard we hold ourselves to.

FAQ

Frequently asked questions

What counts as a "qualified lead"?

Before launch, we agree qualification criteria with you - company size, budget, decision-maker, and fit for your offer. Only leads that meet those criteria get handed off, and if a lead doesn't meet them, you don't pay for it.

How fast until the first leads come in?

Infrastructure and warm-up take the first 2–3 weeks. Campaigns typically launch inside the first month, with the first qualified leads usually following shortly after launch.

Is there really no retainer?

Correct - you pay per qualified lead, not a monthly fee. That means our incentives are exactly aligned with yours: we only make money when you get leads worth talking to.

Will this hurt my domain or deliverability?

No. We send from separate, dedicated domains and inboxes that we buy and warm for the campaign - your main domain is never touched.

What happens once a lead is qualified?

We hand the qualified lead straight off to you with their contact details and the full context of the conversation, so you can take it from there.

Let's fill your pipeline

On the intro call we'll map your ICP, agree what "qualified" means for your offer, and show you exactly how the engine would run for you.

Book an intro call